Market Research – Behind Every Business Decision

Market research. It can be a critical factor in the success or failure of a business. More than 1,800 of the world’s most recognizable brands choose NPD for timely, dependable consumer market research, point-of-sale data, and expert analysis.

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What's hot this summer?

Get consumer perspectives on iPad, iTunes, 3D, e-readers, and more.

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Retail & Brand Landscape Series 2010

Want to know why jeans, toys, and CE shoppers do what they do?

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NPD market research

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Back-to-School Monitor - Office Supplies

SMB Technology Monitor

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Fighting The Installed Base Battle

By Stephen Baker, Vice President, Industry Analysis

npdgroupblog.comMicrosoft released the consumer version of Office 2010 to retail a few weeks ago, and according to NPD's Weekly Tracking Service the results are mixed...

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NPD – A Market Research Leader

Reliable market research can drive businesses’ continued growth and success – whether Fortune 100 leaders or smaller, independent companies. For over 40 years, NPD’s global products and services have delivered targeted consumer market research, point-of-sale data, and industry expertise across more industries than any other market research company.

NPD’s marketplace data and consumer behavior insights keep decision-makers informed so they can prepare for industry changes and take advantage of new business opportunities.

 

More Than Just Market Research – A Business Relationship

Keep ahead of the competition. Plan for recovery. NPD is dedicated to equipping companies like yours with the consumer market research, point-of-sale data, and expert analysis required for creating winning business strategies. More than a provider of consumer and point-of-sale market research information, NPD can be your trusted business partner.