Consumer Sentiment and the 2011 Economy

Although we haven’t officially entered another recession, more economists are beginning to fear we are headed toward one.  So are consumers.  In fact, The Economy Tracker, our resource for understanding how general and personal economic conditions influence consumers’ spending and shopping behavior, shows consumers feel less confident in today’s economy than they did in October 2008.

What does this mean for you and your consumers? 

Which demographic groups are showing the biggest change in consumer confidence in the last year?
 
How can you think strategically about your marketing based on consumers’ expected spending behavior?

Consumer Economic Perceptions

The Economy Tracker delivers what you need to know about consumers’ sentiment about the overall U.S. economy, their personal economic situations, and their spending behavior.  It also provides a forward-looking view of consumers’ purchasing plans for the next three to six months.  Information can be viewed by category and by a variety of demographic groups including household income, age, occupation, presence of children, and region.  Our clients use this information to plan product, promotional, and pricing strategies for the future based on consumers’ expectations, so they can prepare for monthly or quarterly sales releases and evaluate consumer targets.

Sample the data! Instantly download a special report now – see how U.S. consumers feel today compared to how they felt about the economy in 2008.

Learn more. For details about what The Economy Tracker can do for your business, contact Charles Camaroto at 866-444-1411 or email contactnpd@npd.com.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit npd.com.