Frozen meals are heating up – new report shows how

Frozen Meals Stay Hot uncovers opportunities, explains what's behind the trends.

Consumers who seek convenience, innovation, value, and variety are finding it in the frozen meals aisle. But how can you identify where to focus your efforts and uncover your best opportunities? Our new report, Frozen Meals Stay Hot, combines information and analysis from multiple NPD sources – National Eating Trends ®, Mealscapes Studies, Kitchen Audit, HealthTrack, Consumer Expectations Monitor, and a custom survey fielded just for this report. It presents a clear view of what’s happening in frozen meals and how you can take advantage of it.

What can it do for your business?

Use the report to . . .

Refine product positioning with new consumer insights on how, when, and why they select frozen meals for their households
Develop new products based on the types of flavors, ingredients, and benefits consumers want
Identify growth strategies by understanding the situations and motivations that drive frozen foods’ selection in an increasingly competitive landscape
Understand frozen meal demographics and the different need-states driving selection

Get details about Frozen Meals Stay Hot – and sample the data!

Complete the form above, call us at 866-444-1411, or email contactnpd@npd.com for free sample data and more information about the report.

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