From consumer snacking habits to in-home meal preparation, no other source tells you more about what Americans eat and drink.
To drive more consumption, you have to make sense of what is happening in the marketplace. You’ve got to get inside the consumer’s mind. It’s time for solid facts . . . not gut-feel guesses.
The 26th Annual Report on Eating Patterns in America provides in-depth insight into actual consumption behavior. Use it to find out how food and beverage consumption is changing, so you can separate long-time trends from flash-in-the-pan fads.
Table of Contents - 25th Annual Report on Eating Patterns in America
Here’s the kind of information you can get from Eating Patterns in America’s 650 pages of facts, graphs, and analyses:
FACTS
We are skipping fewer meals.
As Americans “prepare” and eat more meals in-home, they skip fewer meals. This year, consumers are skipping fewer meals than we’ve ever seen.
We have mixed feelings about “fresh.”
While consumers are less likely to use a “fresh” product to prepare dinner at home than they have been since we began tracking this in 1985, nearly every American household now reports buying produce from a farmer’s market at least once a year.
More of us are buying health in a pill.
More U.S. consumers are taking vitamins, mineral supplements, or dietary aids on a daily basis than ever before. Fifty-four percent of respondents reported using these products.
Sodium may be declining as a health concern.
There’s a lot of talk in the media about salt/sodium consumption, but the percent of Americans consuming a product labeled as low or reduced salt/sodium held steady for the fourth consecutive year at 34 percent. This is down from the 60 percent consumption levels seen in the early 1990s.
The foods and beverages we ate more of last year than ever before:
| In-Home Meals | Restaurant-Purchased Meals |
| Pizza | Breakfast Sandwiches |
| Fruit | Hot Cereal |
| Salty Snacks | Burritos |
| Yogurt | Iced Tea |
Created by nationally-recognized food expert Harry Balzer, this year's edition examines food and beverage consumption in-home and away and addresses health and nutrition, demographic shifts, and the economic factors driving consumption.
Every report purchase includes an on-site Eating Patterns presentation by Harry Balzer.
Put Eating Patterns in America to work for your business.
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