Consumer Market Research | Reports | Analysis – NPD Group


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Consumer Tracking Service

Get an accurate, detailed view of the fast-moving technology market, encompassing activity at all retailers. See market trends, brand and retailer share, and demographics to drive your strategic planning and tactical decision-making.

U.S. Games Market Dynamics

This is your single, ongoing source for information about consumer spending in the U.S. for games hardware, software, and accessories. In addition to tracking new physical software, track the size and growth rates for consumer spend categories including used physical software, rentals, console, portable and PC digital downloads, add-on content, social network gaming, subscriptions, and mobile games.

Economy Tracker

Get what you need to know about consumers’ perceptions of the overall U.S. economy, their personal economic situations, and their purchasing plans for the next three to six months.  Segment by category and a variety of demographic groups. Plus, download a free special report on consumer spending expectations this month.

Freemium Games Market Report

Understand the impact of “free” in the video games marketplace. The new report, Insights into the Freemium Games Market, focuses on digital games that are free of charge to play. This report offers the consumers’ perspective on freemium games’ influence on gaming habits. It also examines the impact this growing model could have on purchases of paid gaming products.

NET® Hispanic

Gain the critical insight you need to understand the largest and fastest-growing minority group in the U.S. Explore current food and beverage-related behaviors among key segments, viewing the data by language preference, country of origin, and more.

Beauty Comp Store

Know More to Grow More ... There’s more to growing your brand’s sales than expanding its real estate. Now for the first time, our Beauty Comp Store Report provides insight into your and your competitors’ overall market and same-store sales performance. It gives you the information you need to focus efforts on increasing sales.

Understanding Combo Meal Purchase Behavior

Combo Meals: How Can You Make Consumers Hungry Again? Find out what consumers are really hungry for, so you can rejuvenate your combo meal offers and boost your bottom line. With combo meal popularity declining over the past 10 years, it’s more important than ever to learn how this menu offering can be revitalized.  

Understanding Combo Meal Purchase Behavior

Combo Meals: How Can You Make Consumers Hungry Again? Find out what consumers are really hungry for, so you can rejuvenate your combo meal offers and boost your bottom line. With combo meal popularity declining over the past 10 years, it’s more important than ever to learn how this menu offering can be revitalized.  

Apple Ecosystem Study

Get to the core of Apple’s brand appeal and consumer loyalty with this new report. Understand the Apple buyer, explore what goes into Apple’s success as well as perceptions of Apple-branded products compared to other brands.

Ecommerce Report

Find out how consumers feel about shopping online for your products. Get the facts before you plan your ecommerce strategy.

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Walmart

Market research. It can be a critical factor in the success or failure of a business. More than 2,000 of the world's most recognizable brands choose The NPD Group for timely, dependable consumer market research, point-of-sale data, and expert analysis. Keep ahead of the competition. The NPD Group is dedicated to equipping companies like yours with the consumer market research, point-of-sale data, and expert analysis required for creating winning business strategies. More than a provider of consumer and point-of-sale market research information, NPD can be your trusted business partner.