Our fashion market research information helps the apparel, footwear, and accessories industries understand what, where, and why consumers are buying across all retail channels. It combines point-of-sale (POS) market tracking with consumer panel insights so you can stay on top of fashion industry trends and effectively connect with the fashion consumer.
/npd_us/npd/Industry Expertise/Fashion/CT-Fashion MainCT-Fashion Main
The NPD Group — Marshal Cohen — 3 Key Areas for Challenges in the Fashion Industry
The NPD Group's Chief Industry Analyst Marshal Cohen on three key challenges for the Fashion industry.
Chief Industry Analyst Marshal Cohen provides expert insight for the apparel, footwear, and accessories market. Cohen is also one of the foremost authorities on consumer behavior related to shopping habits, demonstrated in his books, Buy Me! (2010) and Why Customers Do What They Do (2005).
/npd_us/npd/Industry Expertise/Fashion/CT-Fashion Industry ExpertCT-Fashion Industry Expert
Recent News and Appearances
May 16, 2012
Apparel And Accessories Experienced The Most Growth Among Kids Up To 14 Years Of Age In First Quarter Of 2012
Port Washington, NY, May 16, 2012 – According to leading market research company , The NPD Group’s Kids Industry Data Service, of the $24 billion spent on products for kids from birth to 14 years of age in the first quarter (Q1) of 2012, apparel/accessories experienced the most growth, increasing 1.3 percent to over $8.9 billion versus Q1 2011. Other categories showing increases included arts & crafts, consumer electronics, health & beauty, and sporting goods. While sales of apparel/accessorie....
Eighty-Five Percent of Consumers Say the Price Needs to Be Right Before They Shop, Reports NPD
—Determining the right price an increasing challenge for retailers Port Washington, NY, April 24, 2012 — Price trumps sales and special deals, customer service, and convenience as a factor in deciding where to shop for the majority of U.S. consumers, according to The NPD Group , a leading market research company. NPD’s The Economy Tracker*, a monthly monitor of consumer sentiment about the economy and spending, finds that in the most recent survey (March 12) 85 percent of U.S. consumers say tha....
NPD Digital Fitness Study Finds One in Five Consumers Want Fitness Devices to Connect to a PC
Port Washington, NY, April 23, 2012– The NPD Group, Inc., a leading market research company, released the results from its first look into consumers’ digital tracking of their health & fitness activities. NPD’s Digital Fitness Report provides insights into consumers’ awareness, purchasing behavior, and usage of digital fitness devices as well as their awareness and usage of fitness websites and apps. According to the report, consumer awareness of digital health and fitness products like heart....
NPD Reports on the U.S. Apparel Market 2011
Results Show Marked Improvement Over 2010 Port Washington, NY, March 29, 2012– The NPD Group, Inc., a leading market research company, released its results from its Consumer Tracking Service on the U.S. apparel market for 2011. The U.S. apparel market grew 4 percent in 2011 with total dollar sales of 199 billion dollars. The growth of dollar sales in the men’s apparel market led the way in the adult apparel market with an increase of 4 percent. Women’s apparel grew by 3 percent and childre....
NPD Names Mike Leahy President of its Canadian Market Research Businesses
Port Washington, NY, March 28, 2012 ─ The NPD Group, Inc ., a global leader in retail and consumer research, announces the appointment of Mike Leahy as president of its Canadian market research businesses. Leahy will oversee all aspects of NPD’s technology, home, fashion, food and custom market research businesses in Canada. Leahy joins NPD with over 20 years in market research, including 18 years with Nielsen Media Research in Canada where he served as president of Nielsen Media Canada for ....
/npd_common/npd/General/CT-Contact UsCT-Contact Us
Suggested Products
Retail Tracking Service
Monitor sales of men’s, women’s, and children’s apparel and footwear in department stores, specialty stores, and national chains. You also can use this service to track sales of women’s accessories in department stores and national chains. It delivers the most detailed point-of-sale (POS) information available for the fashion industry to guide your critical business decisions.
Get a wide-angle view of total brand performance and share across apparel, footwear, and fragrance in department stores. This suite of three industry analysis reports (Category Landscape Reports, Competitive Framework Report, and Brand Performance Summary) examines specific department store fashion brands, with the current month’s results and a year-to-date total sales view based on POS information.
These reports enable retailers who choose this option to share their information with approved vendors, allowing vendors to analyze business performance at specific retailers down to the item level in many instances. By making this report available to their vendors, retailers can work together with them to optimize performance. These reports may only be made available with the express permission of the retailer.
Understand who is buying apparel, footwear, and accessories, and how, why, and where they are shopping. Based on market research information from nearly 2 million consumers, the service delivers an unmatched view across all retail channels in the U.S. In Canada, the Consumer Tracking Service focuses on footwear and apparel.
See apparel and footwear consumers from every angle with the Brand 360 Consumer Profile Series. These reports examine consumer behavior and demographics, lifestyle characteristics, media habits, and cross-category ownership/usage to uncover how the market is changing and what you can do to address your business challenges.
Worldwide
