Leading companies have relied on our information technology and printing market research for 25 years. Our sales data, reports, and analysis for the IT and printing markets encompass both retail tracking and consumer information for all retail channels, including the Web. We help our clients understand the rapidly-evolving product landscape and IT trends at the national and local market levels.
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Stephen Baker - We Are Very Optimistic about 2012 in Consumer Technology
The NPD Group's VP of Industry Analysis, Stephen Baker, on why 2012 will be a happy new year for consumer technology.
Vice President of Industry Analysis for Consumer Technology Stephen Baker offers expert insight and commentary to clients and the media about consumer technology sales and trends across the U.S. and regionally. His perspectives cover retail and ecommerce, computer hardware and peripherals, holiday and yearly sales results, and analysis of new products and their impact on the consumer technology market.
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Recent News and Appearances
April 26, 2012
One-in-four iPad Purchases are made by First-Time Apple Owners, According to The NPD Group
iPad and iPhone Replace iPod as the First Apple Device Owned in Households PORT WASHINGTON, NEW YORK, APRIL 26, 2012 – The iPad is drawing new consumers to the Apple brand with more than one-in-four iPad owners saying the device is their first Apple product. According to leading market research company, The NPD Group’ s recent Apple Ecosystem Study , 33 percent of U.S. homes, (37 million households) own Apple products. While a majority (69 percent) of these consumers own iPods, ownership of iPa....
Eighty-Five Percent of Consumers Say the Price Needs to Be Right Before They Shop, Reports NPD
—Determining the right price an increasing challenge for retailers Port Washington, NY, April 24, 2012 — Price trumps sales and special deals, customer service, and convenience as a factor in deciding where to shop for the majority of U.S. consumers, according to The NPD Group , a leading market research company. NPD’s The Economy Tracker*, a monthly monitor of consumer sentiment about the economy and spending, finds that in the most recent survey (March 12) 85 percent of U.S. consumers say tha....
NPD Digital Fitness Study Finds One in Five Consumers Want Fitness Devices to Connect to a PC
Port Washington, NY, April 23, 2012– The NPD Group, Inc., a leading market research company, released the results from its first look into consumers’ digital tracking of their health & fitness activities. NPD’s Digital Fitness Report provides insights into consumers’ awareness, purchasing behavior, and usage of digital fitness devices as well as their awareness and usage of fitness websites and apps. According to the report, consumer awareness of digital health and fitness products like heart....
Consumer Smartphone Engagement Strongest in Week 1 of NCAA Men’s Championship Tournament, According to NPD’s Connected Intelligence SmartMeter
PORT WASHINGTON, NEW YORK, APRIL 6, 2012 – Smartphone users were most engaged in tournament-related content during the first week of the 2012 NCAA Division 1 Men’s Basketball Championship, according to research from The NPD Group ’s Connected Intelligence SmartMeter*. As the field of teams whittled down throughout the tournament, so did the proportion of smartphone users. Popular general sports apps, like ESPN ScoreCenter and ScoreMobile, were widely used by Android smartphone users throughou....
NPD Names Mike Leahy President of its Canadian Market Research Businesses
Port Washington, NY, March 28, 2012 ─ The NPD Group, Inc ., a global leader in retail and consumer research, announces the appointment of Mike Leahy as president of its Canadian market research businesses. Leahy will oversee all aspects of NPD’s technology, home, fashion, food and custom market research businesses in Canada. Leahy joins NPD with over 20 years in market research, including 18 years with Nielsen Media Research in Canada where he served as president of Nielsen Media Canada for ....
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Suggested Products
Consumer Tracking Service
Explore comprehensive market research on consumer behavior and attitudes across a wide array of categories. The service provides a total market view, encompassing activity at all retailers, including Walmart. It delivers critical insights into market trends, demographics, and customer satisfaction to help companies address market sizing, competitive analysis and response, new product development, product positioning, and more.
Monitor retail sales of information technology and printing products for a clear view of what is selling and who is buying, what, where, when, and why. This service combines our point-of-sale (POS) data with extensive consumer panel information, delivering sales and market share by category, manufacturer, brand, and SKU, plus SKU-level pricing and inventory measures.
Explore market research information on the commercial purchasing of information technology products sold through national corporate resellers and direct marketers. The detailed, monthly market information identifies the interests of corporate buyers and helps you understand and meet market needs. Our reseller point-of-sale data, including unmatched detail down to the item level, can be viewed in three sub-channels: direct market resellers, independent office product dealers, and contract stationers.
Tap into the only source for total sales for the commercial channel. Monthly and weekly reports deliver timely information and analysis with unmatched, item-level detail. This aggregated sales data from the world’s leading IT distributors, including members of the Global Technology Distribution Council (GTDC), offers a precise view of distributor sales in all key CE, IT, and software categories.
What’s In the Computer Market Basket? 2011 Edition
As consumer technology retail pricing becomes increasingly aggressive, profit margins tend to shrink. That’s why it’s more important than ever for your company to have a clear view of the consumer’s complete transaction. What’s In the Computer Market Basket — 2011 Edition, one in a series of NPD reports, examines notebook and desktop computer buyers. New this year, it also explores tablet buyers’ market baskets! The report identifies exactly which products and selected brands consumers purchase together in a single shopping trip, the amount they spend, and why. It also delivers new view of the motivations behind these incremental purchases so companies can devise strategies for cross-promoting higher-margin products — a win-win situation for both vendors and retailers.
Brisk sales and widespread buzz surrounding Apple’s original iPad have affected development and sales of netbooks, e-readers, portable DVD players, and other portable devices. The NPD Group’s iPad Owner Study II: Attitudes & Applications, One Year Later reveals the features and capabilities that influence consumer purchases the most and how they differ among more mainstream buyers.
The report also highlights the products consumers are foregoing when they purchase an iPad, and it explains how the iPad is changing the use of other technology products consumers already own. Plus, you’ll learn how iPad owners originally expected to use the iPad before they purchased, compared to how they actually integrated the product into their lives.
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