Publishers, developers, retailers, and the financial community get an exclusive view of the software marketplace using the only retail point-of-sale (POS) tracking information available for the software industry. We provide comprehensive and timely software market research and industry analysis, with item-level detail on what is selling, where, and at what price. This information is combined with proven software industry expertise and analysis of software industry trends to give our clients a critical advantage in decision-making.
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The NPD Group — Stephen Baker — The Evolution of the Software Market
The NPD Group's Stephen Baker, VP of Industry Analysis, on how the software marketplace is evolving.
One-in-four iPad Purchases are made by First-Time Apple Owners, According to The NPD Group
iPad and iPhone Replace iPod as the First Apple Device Owned in Households PORT WASHINGTON, NEW YORK, APRIL 26, 2012 – The iPad is drawing new consumers to the Apple brand with more than one-in-four iPad owners saying the device is their first Apple product. According to leading market research company, The NPD Group’ s recent Apple Ecosystem Study , 33 percent of U.S. homes, (37 million households) own Apple products. While a majority (69 percent) of these consumers own iPods, ownership of iPa....
Eighty-Five Percent of Consumers Say the Price Needs to Be Right Before They Shop, Reports NPD
—Determining the right price an increasing challenge for retailers Port Washington, NY, April 24, 2012 — Price trumps sales and special deals, customer service, and convenience as a factor in deciding where to shop for the majority of U.S. consumers, according to The NPD Group , a leading market research company. NPD’s The Economy Tracker*, a monthly monitor of consumer sentiment about the economy and spending, finds that in the most recent survey (March 12) 85 percent of U.S. consumers say tha....
NPD Names Mike Leahy President of its Canadian Market Research Businesses
Port Washington, NY, March 28, 2012 ─ The NPD Group, Inc ., a global leader in retail and consumer research, announces the appointment of Mike Leahy as president of its Canadian market research businesses. Leahy will oversee all aspects of NPD’s technology, home, fashion, food and custom market research businesses in Canada. Leahy joins NPD with over 20 years in market research, including 18 years with Nielsen Media Research in Canada where he served as president of Nielsen Media Canada for ....
The NPD Group Signs Point-of-Sale Cooperation Agreement With Walmart
NPD will be primary provider of sales tracking data for wide range of general merchandise categories Bentonville, AR, February 3, 2012 -- The NPD Group, Inc. , a global leader in consumer and retail market research for a wide range of industries, has reached an agreement with Walmart to receive and analyze its point-of-sale information. NPD currently receives information from over 900 retailers representing 150,000 retail doors worldwide. The addition of Walmart data will enhance this informat....
U.S. Tablet Sales (excluding Apple) Exceed 1.2 Million Units in First 10 Months of 2011
Total Tablet and Accessory Sales Near $700 million PORT WASHINGTON, NEW YORK, NOVEMBER 22, 2011 – U.S. tablet sales, excluding iPad sales, soared to more than 1.2 million units sold from January through October and brought in $415 million in revenue at retail, according to leading market research company The NPD Group ’s monthly Connected Handhelds Report. Total tablet industry sales, for both hardware and accessories, brought in nearly $700 million. Tablet hardware sales accelerated throug....
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